Ambition is an essential visit for every member of the EPRR community

Ambition is proud to receive continued support from the Cabinet Office and NARU. Collectively, our network brings together professionals from Government departments, the NHS, local councils, resilience groups, ambulance trusts and industry, making Ambition the leading event for the EPRR community.

Ambition is the only event of its kind to offer free learning sessions, networking opportunities and a fully integrated marketplace filled with key industry suppliers. 

In 2020 Ambition and its sister events, Counter Terror Expo and Forensics Europe Expo will co-locate with FIREX International and IFSEC International at Excel London. The co-location will provide opportunity for three days of learning, exploring innovative products and networking with EPRR community and senior professionals operating within the wider fire, facilities, health & safety and security sector.

Register to attend


Ambition features a high-level free-to-attend conference chaired by the Cabinet Office. Attendees are able to access three days of free content presented by some of the most influential and respected speakers.


Offering an extensive programme of networking, Ambition gives EPRR professionals the opportunity to connect with the global EPRR and security community.


See cutting-edge technology up close at the exhibition. Featuring exhibitors from the EPRR and Security community, you will be able to see the latest equipment and services shaping your industry.
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Who visits Ambition?

Category 1 Responders

Category 1 Responders

  • Local Authorities
  • Police Forces
  • Fire Services
  • Ambulance Services
  • HM Coastguard
  • NHS
  • Port Health Authorities
  • Environment Agency
Category 2 Responders

Category 2 Responders

  • Electricity and Gas
  • Water and Sewerage
  • Network Rail
  • London Underground
  • Transport for London
  • Highways England
  • Airport operators
  • Harbour authorities

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Associations & Partners

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