Ambition

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Brand update: Ambition integrated into CTX core themes

Following a strategic review, the Ambition brand will be integrated into CTX ahead of the 2021 edition.

The core CTX themes – Prevent, Respond, Recover – will offer a comprehensive overview of challenges facing professionals in the emergency and response services, alongside other security domains.

The latter two themes align closely with the EPRR content previously associated with Ambition, ensuring the event continues to serve this vital community. This will assist the planning and delivery of tactical responses, and facilitate enhanced interoperability.

Ambition
About CTX

About CTX

Content themes

Content themes

Co-located events

Co-located events

About Ambition

Ambition was the UK's leading event for the Emergency Preparedness, Resilience and Response (EPRR) community. 

Taking place within the wider CTX event, Ambition offered a dedicated focus on response to terrorist and mass casualty incidents. The show attracted specialists from within the ambulance, police, fire & rescue services - as well as resilience and business continuity professionals from the wider NHS, industry, local authorities, resilience groups, government and utilities. All are looking for new, innovative solutions to help manage their EPRR challenges and plan for critical incidents.

Moving forwards, CTX will continue to serve these stakeholders with an integrated approach sitting under the core event brand.